Get my audit

Website Clarity Audit — for GTA plumbers

Find where your site loses emergency callers.

We check your website the way a customer would. Then we tell you exactly what to fix. Website Clarity Audit, $397.

5
business days, audit in your inbox
10
minute walkthrough video
3
steps: book, send, get the audit
9:41 example.com Ranked fixes: fix-first to nice-to-have 1 2 3 Call now
Illustrative mockup. Made-up example, not a real client.

Serving the GTA

TorontoScarboroughEtobicokeNorth York VaughanMarkhamRichmond HillMississauga PickeringAjaxWhitbyOakville

The problem

Sound familiar?

Plumbing jobs come fast and go fast. A burst pipe at 11 pm means the caller picks the first plumber they can reach. Most plumbing websites lose those callers before they read a word.

  • Your number is two taps deep on a phone.
  • The headline says “Welcome to our website.”
  • No service area is named anywhere.
  • A stock photo shows people who do not work for you.
fold your number 2 taps deep visitor gives up here
Why the calls stop: the number is buried below the fold.

The fix

What does a clear site do?

A customer decides in seconds. A clear site shows what you do, where you work, and how to call you.

  • It says what you do, where you work, and what to do next.
  • It loads fast and dials with one tap.
  • It looks like the crew that shows up.
Call now Scarborough your van, your tech
What “clear” looks like on a phone: call, work, area, real crew.

Free lesson

Can you check your own site?

Open your site on your phone. Answer these five questions. Every “no” is a caller you lose.

  1. 01

    Is your phone number visible without scrolling? Tap it. Does it call?

  2. 02

    Does the headline say what kind of work you do?

  3. 03

    Is your service area named?

  4. 04

    Is there one clear button, like “Call now”?

  5. 05

    Does the page load fast on your phone?

The audit ranks them fix-first.

Five boxes, five ticks — the same checks the audit runs.

Do the math

Three numbers. See what evening calls you may be losing.

You pay for the clicks. Your website decides what they are worth.

No-script formula Site visitors who left × share who needed your work × average job value = rough monthly loss from your site.

Result: roughly $___ a month lost through your site. A rough estimate, not a promise.

Your numbers never leave this page. No tracking, nothing sent anywhere.

The fixes

What do the fixes look like?

Six fixes we check on every audit. Each pair is illustrative: made-up business, not a real client.

Illustrative example

BEFORE AFTER

Sticky call bar

Before
Number buried in the footer; mobile visitors give up looking.
After
Tap-to-call bar pinned to the top on every phone screen.
Why
No one will look hard for a phone number.
Payoff
Example: the 9 pm caller reaches you, not the next plumber.

Illustrative example

Welcome to our website. Plumber in Scarborough. Same-day service. BEFORE AFTER

Service-first headline

Before
“Welcome to our website.” It says nothing about the work.
After
“Plumber in Scarborough. Same-day service.” Service and area, one line.
Why
Customers decide in seconds. The headline must answer who, what, where.
Payoff
Example: fewer people leaving, more quote requests.

Illustrative example

? Scarborough + 3 towns BEFORE AFTER

Named service area

Before
No towns named. Callers wonder if you come to them.
After
“We serve Scarborough, Pickering, Ajax and Whitby.”
Why
Naming towns answers the coverage question before they call.
Payoff
Example: fewer wasted calls outside your area.

Illustrative example

Call now BEFORE AFTER

One button on mobile

Before
Five buttons on one screen. Visitors tap none of them.
After
A single “Call now” button on every phone screen.
Why
One clear next step works better than five choices.
Payoff
Example: faster decisions, more calls per visit.

Illustrative example

Contact Burst pipe? Call now BEFORE AFTER

Emergency line

Before
One number for everything, buried under the contact page.
After
“Burst pipe? Call now — we answer around the clock.”
Why
Emergency callers act first and read later. Show them a number right away.
Payoff
Example: after-hours jobs you used to miss.

Illustrative example

BEFORE AFTER

Real crew photos

Before
Stock photo of two people shaking hands. Could be anyone.
After
Your van, your tech, your actual work. Clearly you.
Why
Customers pick the crew they can picture at their door.
Payoff
Example: customers trust you before they call.

Walk-throughs

What does an audit find?

Three fictional plumbing businesses. What an audit finds, and what changes.

A plumber who misses evening calls

Illustrative walk-through. Fictional plumber. Not a real client.

Dan runs RapidFlow Plumbing in Etobicoke. Most quotes come after 6 pm, but his number is hidden on phones. The audit finds: number too far down the page on mobile, no emergency line, headline reads “Quality Service Since 2010.” He adds a sticky call bar, a “Burst pipe? Call now” line, and a headline that names the work, the area, and same-day service.

A plumber whose site hides the work

Illustrative walk-through. Fictional plumber. Not a real client.

Sofia runs ClearDrain Plumbing in Scarborough. Weekends bring her most blocked-drain calls, but her site opens with a stock photo and a form that asks eleven questions. The audit finds: no emergency line, headline says nothing about plumbing, contact form asks too much. She adds a sticky call bar, rewrites the headline to name the work and the area, and cuts the form to name, number, and problem.

plumber

A plumber nobody can place on a map

Illustrative walk-through. Fictional plumber. Not a real client.

Tom runs AceFlow Plumbing in Mississauga. Most of his work is leak repair, but callers land on a page that never says where he works. The audit finds: no service area named, number hidden on phones, page slow to load on mobile. He lists his towns, pins the number to the top of every screen, and trims the page so it loads fast.

How it works

What happens after you book?

Three steps. About ten minutes of your time.

Step 01

Book

Book and send your web address.

Step 02

We review

We review your site on a phone and a computer.

Step 03

You get the audit

You get the audit in your inbox within 5 business days.

Audit in your inbox. No guessing what to fix.

What you get

Ranked written report

Every spot your site loses callers, fix-first to nice-to-have.

10-minute walkthrough video

The problems shown on screen.

Ready-to-paste wording

Headline, services, call and contact text.

No hidden terms

Straight answers

We are a new Toronto studio. No client results yet, and we will not invent any.

What we promise

The ranked report, the 10-minute video, and ready-to-paste wording. Delivered in 5 business days.

What we do not promise

More calls, rankings, or revenue. We cannot promise calls, and we will not.

What if it is not worth it?

Book a rebuild within 30 days of your report and the full $397 comes off. Do it yourself instead and you keep everything.

One payment

How much is the audit?

Website Clarity Audit: $397 CAD, paid once. No contract. No monthly fees. No HST added.

You get the ranked report, the 10-minute walkthrough video, and ready-to-paste wording, delivered in 5 business days.

If you book a rebuild within 30 days, the $397 comes off. Rebuilds run $3,500 or $6,500. Care plans run $199 a month.

$397 CAD, once
One payment. The tag says it all.

Questions, answered

Questions plumbing owners ask

Is $397 a lot for a website review?

One lost job costs more than the audit. The report ranks fixes so the cheapest fixes come first, and the $397 comes off a rebuild if you book one within 30 days.

I am out on jobs all day. How much time does this take?

About ten minutes: book, send your web address, done. We do the reviewing. You read the report and watch a 10-minute video.

I already have a website. Why do I need an audit?

Having a site is not the same as having a clear one. The audit checks your existing site the way a customer sees it, and lists exactly where callers drop off.

I do not trust agencies. What makes you different?

Fair question. We are a new Toronto studio, so we will not show you a client list we do not have. The deliverables are in writing up front: report, video, wording. No contract, no monthly fees.

You are new. Why should I trust you?

Judge us by the work. The audit itself is the proof: specific problems, ranked fixes, wording you can paste in today. You keep everything even if you do it yourself.

Will this get me more calls?

We cannot promise calls, and we will not. What we promise: a plain list of where your site loses callers, ranked by impact, with the fixes spelled out.

Clear websites. Easy to call.

Want your site to be the easiest one to call when a pipe bursts? Book the audit.